Briefly connects your client data, writes a first-draft narrative of what changed and why, and hands it to you to review, edit, and send as a branded report. You stay in control. Your clients get the story, not a dashboard link.
Get Early Access Free during beta. No credit card required.Every agency has the same reporting problem.
Pulling data is the easy part. Writing "here's what happened and why" for each client, in a way that sounds human and specific? That's the real work.
"I spent 8 hours on reports for 7 clients last weekend"Generic AI writes "CPC increased 12%." Your client asks "why?" and you're back to doing it manually. Without context, AI is just noise.
"It doesn't understand the why"You sent the Looker Studio link last Tuesday. They haven't checked it. They want someone to tell them what happened, not a grid of numbers.
"Most clients don't read the reports"Link Google Analytics and Stripe. Meta Ads coming soon. One-time setup, data syncs automatically.
Briefly spots what changed, flags anomalies, and writes a first draft: what happened, why it matters, and what to do next.
Add your expert judgment, tweak the story, and make it yours. The AI handles the 80% so you can focus on the 20% that matters.
One click to deliver a polished PDF or email to your client. Weekly or monthly, on your schedule.
Dashboards show data. Briefly helps you tell the story.
"CPC increased 12%. CTR decreased 3%." No context. No explanation. Your client asks "why?" and you're back to square one.
"CPA dropped 15% this month, likely driven by the creative refresh on March 3rd — Audience B's CTR jumped 23% since the new assets went live."
Auto-generated reports go straight to clients. No review, no context, no judgment. Clients notice.
Review the AI narrative, add your expert insight, then send. Your clients get your thinking, not a robot's. The AI saves you time, not replaces your judgment.
Add 10 more clients, pay $200 more per month. Your reporting bill grows faster than your revenue.
One price. No per-client surcharge. 30 clients or 300 — same bill.
| Feature | AgencyAnalytics | Looker Studio | Briefly |
|---|---|---|---|
| AI narrative with "why" | ✗ | ✗ | ✓ |
| Human review before send | ✗ Auto-send | Manual only | ✓ Edit + send |
| Weekly updates | Monthly only | Manual | ✓ Weekly + monthly |
| Flat pricing | ✗ Per-client | Free* | ✓ |
| Branded PDF delivery | Add-on | ✗ | ✓ Core |
| Setup time | Hours | Days | Minutes |
No per-client fees. No hidden costs. No surprises.
No per-client charges. 30 clients or 300 — same price.
Let AI handle the first draft. You add the insight. Your clients get the story.